Writing a winning sponsorship proposal

Approaching companies for sponsorship requests is a usual practice among organizations that are in need of funding for their events or activities. Companies are open to supporting causes because they know that the act will impress people and attract potential customers. If you want to get corporate sponsorship, the first thing that you should do is to determine the companies that you think are perfect for your cause. One you have a list of companies, you are now ready to approach them and submit a proposal. Don’t know how to write a sponsorship proposal? Don’t worry, that is what this article is all about.

Do you homework. Get to know the companies well. You can do this by doing some research on them. Fortunately for you, doing research nowadays is easy thanks to Google and other search engines. Other sources of information include, newspapers, magazines and even books. You can also try to call the companies and ask for pertinent details. Just explain your purpose in doing the research so the companies will be more accommodating in giving you the information that you need. Research is important because it will give you an idea of the nature and culture of the company. You should also try to determine their sponsorship history.

Make an outline of your proposal. This will make it easier for you to write the proposal because all you need to do later is to fill in the parts. In the process of making the outline, you can also decide on which sections you will include and which section you will leave out. Remember, that you are writing for busy individuals. So make sure that everything that goes into the proposal is actually essential to help them make a decision regarding your sponsorship request. The outline will help you streamline  your proposal so you can make sure that there are no fillers in it.

Focus on the event’s benefits for the sponsor. One of the biggest mistakes committed by many people writing sponsorship proposals is to try to appeal to a company’s sense of altruism. This stems from the thinking that asking for sponsorship is the same as asking for a donation. There is more chance that your request for sponsorship will be approved if you will communicate clearly the benefits that the company stands to receive if it will sponsor your event or activity. You could focus on the marketing and customer relations benefits. The company would expect to see its logo on your¬† materials so let them know exactly where they will be able to see it.

Let other people review your proposal. It is always good to have other sets of eyes review your work. Some people may have inputs and ideas that you haven’t thought of. You can also show your proposal to people outside your organization just make sure that they will be able to contribute positively to it.

The sponsorship proposal is your best tool for getting a sponsorship for an event or cause. This is why it it important that you master how to write one.